What to actually write in your LinkedIn About section

The About section is the part of LinkedIn people most often leave blank, and the part that does the most to make you sound like a real person instead of a job title. It is also where you can place the keywords that did not fit in your headline. Leaving it empty is a missed opportunity. Filling it with "results-oriented professional with a proven track record" is worse, because now you have used space to say nothing.

The first line is the only one most people read

LinkedIn cuts your About section off after roughly two lines and hides the rest behind a "see more" link. Almost nobody clicks it. So your opening line has to earn the expansion on its own. Start with something concrete and human, not a throat-clearing summary.

The second one makes you want to read on. The first one makes you want to close the tab.

A structure that holds attention

You do not need to be a writer. You need an order. This one works for almost everyone:

• A hook: one specific line about what you do and the proof behind it.
• The story: two or three short paragraphs on what you have actually done, with real numbers where you have them.
• The keywords: a short closing line listing your core skills and tools, written naturally, so recruiter search picks them up.

Write in first person. "I build" reads like a human. "A dedicated professional who builds" reads like a press release for a stranger.

Use numbers, even rough ones

You do not need precise figures to sound credible. "Led a team of 8" or "shipped 3 products" or "cut reporting time roughly in half" all land far harder than adjectives. If you genuinely do not have a number for something, describe the outcome plainly instead of inflating it. Made-up precision is easy to spot and it costs you trust.

End with the keyword line

Recruiters search the About section too, so the last paragraph is a good place to list the tools and skills you want to be found for. Keep it readable, not a comma-soup dump.

Read the whole thing out loud when you are done. If it sounds like something you would actually say to a person at a coffee, you have written a good About section. If it sounds like a brochure, cut the brochure words.

Want it drafted for you? Paste your résumé into Profileze and it writes an About section in this structure, in your voice, with the right keywords woven in.